Demand
research for
B2B companies
Power your content strategy with original insights delivered straight from your ideal customers.
Narrowed scope, magnified results
Demand research is an approach that involves surveying your ICP and only addressing issues that your product solves, followed by a deep-dive analysis. The original insights serve as a foundation for a foolproof content and GTM strategy for teams with minimal bandwidth but aggressive growth targets.
Because you need better content, not more content
Drive demand with guaranteed relevance
We only survey your ICP with questions tailored to your product. This ensures that the content created isn’t just relevant to your ideal buyer, but also leads back to your solution in an unforced way.
Repurpose and reformat across channels
With one survey fueling months of high-quality content, you can step safely off the content hamster wheel with a research process designed specifically for lean, growth-stage content teams.
Stand out with unique and original insights
Our analysis uncovers the most compelling storylines from the survey data. The product-specific research along with direct quotes means neither your competitors, nor AI, can replicate it.
Never pay for another backlink again
The only thing Google likes more than your ad spend? Original third-party research. The same goes for the press. Earn your backlinks organically instead of paying thousands of dollars each month.
The demand
research process
The deliverables
We develop the survey, host it on our platform, and capture the responses from each segment of your target audience. This can include qualitative interviews with customers or SMEs.
We provide the critical themes and storylines from the survey responses. We also include all of the relevant stats and direct quotes to provide context within the content.
We partner with your team throughout the production process, advising on content structure, tone, and repurposing based on tried and tested approaches from previous client projects.
Demand research isn’t just for content teams. We also provide recommendations for your positioning, messaging, product, and sales enablement – all backed by data from your ICP.