Demand
research for
B2B companies

Power your content strategy with original insights delivered straight from your ideal customers.

What is demand research?

Narrowed scope, magnified results

I

Demand research is an approach that involves surveying your ICP and only addressing issues that your product solves, followed by a deep-dive analysis. The original insights serve as a foundation for relevant content that can be repurposed across channels, secures backlinks organically, and naturally leads back to your solution.

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Why demand research?

Because you need better content, not more content

Repurpose and reformat across channels

With one survey fueling months of high-quality content, you can step safely off the content hamster wheel with a research process designed specifically for lean, growth-stage content teams.

Drive demand with guaranteed relevance

We only survey your ICP with questions tailored to your product. This ensures that the content created isn’t just relevant to your ideal buyer, but also leads back to your solution in an unforced way.

Stand out with unique and original insights

Our analysis uncovers the most compelling storylines from the survey data. The original research along with the supporting data and direct quotes means your competitors, or AI, can’t replicate it.

Never pay for another backlink again

The only thing Google likes more than your ad spend? Original third-party research. The same goes for the press. Earn your backlinks organically instead of paying thousands of dollars each month.

How it works

The demand
research process

01

Strategy session

Every project starts with a strategy meeting to ensure clarity on business objectives. We also get alignment on the target audience and identify ideal content outputs, potential topics, and storylines to research.

02

Develop survey

We leverage a combination of quantitative and open-text qualitative questions that only extend to the problems their company solves. Qualitative interviews with SMEs can also be included in our research.

03

Execute survey

We handle all the logistics of the survey execution, making sure to source a statistically significant amount of responses from your target audience and including multiple segments when necessary.

04

Extract insights

We look at each of the questions individually then zoom out to view the data in its totality. When we see themes emerge, we dig a layer deeper to extract the insight that leads to relevant, engaging, and high-quality content.

05

Present our findings

No data dumps here. We organize our analysis and present the key themes and narratives that emerged from the research – along with the insights and data points to support them – back to your team.

06

Create Content

Finally, we guide you on how to build your content strategy around all of the above. No matter the format, the end product can’t help but resonate with your target audience. After all, it came directly from them.

What to expect