From 2D data to 3D insight
Data without insight isn’t actionable, insight drawn from the wrong data is meaningless, and the channel doesn’t matter if the content isn’t relevant.
These are the three biggest issues plaguing B2B marketing today and the three issues we solve with our process at Sirkin Research.
After establishing our client’s ideal buyer and surveying them with questions that only pertain to problems our client’s solution addresses, we take it a step further.
Refusing to stop at the first stat, we pull on the threads and connect the dots between seemingly disparate data points until we answer the one question other research companies can’t: why?
Our process in action
6 months of content from one survey
How our insights from a single survey helped Adverity create cornerstone content that they repurposed into six months of omni-channel content.
2x revenue in 12 months with content
How we doubled revenue for NewsCred in one year from a content strategy built on our insights, including driving $750K in pipeline from one webinar.
Quantifying trust: What’s in a logo?
How we took a struggling review site to one of the most visited websites in the world and quantified the value of their brand assets.
From GTM to 8-figures ARR
How we built Welcome Software’s content strategy from scratch and fueled their rapid growth, resulting in a major acquisition in less than two years.