research for
B2B companies

Power your GTM strategy with product-specific insight delivered straight from your ideal customers.

GTM meets the scientific method


Demand research is an approach that includes surveying your ICP and only addressing problems that your product solves, followed by a deep dive analysis. The end result is original insights that serve as a foundation for your GTM strategy – all of which naturally lead back to your solution.

How it works

The demand
research process

Strategy session
Every project starts with a strategy meeting to achieve alignment on business objectives, target audience, and to gather perspectives to test as hypotheses. We also identify ideal content outputs and storylines to research.
Develop survey
We leverage a combination of quantitative and open-text qualitative questions that only extend to the problems their company solves. Qualitative interviews with SMEs can also be included in our research.
Execute survey
We handle all the logistics of the survey execution, making sure to source a statistically significant amount of responses from your target audience and including multiple segments when necessary.
Extract insights
We look at each of the questions individually then zoom out to view the data in its totality. When we see themes emerge, we dig a layer deeper to extract the insight that leads to relevant, engaging, and high-quality content.
Present our findings
No data dumps here. We organize our analysis and present the key themes and narratives that emerged from the research – along with the insights and data points to support them – back to your team.
Create content
Finally, we guide you on how to build your content strategy around all of the above. No matter the format, the end product can’t help but resonate with your target audience. After all, it came directly from them.
Case studies

Demand research in action

6 months of content from one survey

How our insights from one survey helped Adverity create persona-specific messaging and cornerstone content they repurposed for six months.

2x revenue in 12 months with content

How we doubled revenue for NewsCred in just one year from a demand gen strategy built on our insights, including $750K in pipeline from one webinar.

Quantifying trust: What’s in a logo?

How we took a struggling review site to one of the most visited websites in the world and quantified the value of their brand assets.

From GTM to 8-figures ARR

How we built Welcome Software’s GTM strategy from scratch and fueled their rapid growth, resulting in a major acquisition in less than two years.

The Sirkin Research Process

From 2D data to 3D insight


Most research companies stop at the first stat. But that just leads to reports that collect dust. That’s why a key part of our process is an analysis layer that connects the dots for our clients – providing actionable insight for them, and relevant content for their target audience.

Ready to get relevant?