What is demand research?

According to our most recent State of B2B Marketing Report, only 19% of B2B marketers are happy with engagement their content gets.

This makes sense.

Many B2B companies are stuck on a content hamster wheel – a vicious cycle where volume gets prioritized over quality.

Strategists scramble to repurpose content whose resonance can’t be confirmed, and a significant portion of one’s content budget is spent on backlinks.

Likewise, the majority of B2B research conducted is market research. This can be helpful at a high level to understand industry trends.

But the broadness of the survey audience and topics, combined with an absence of analysis, prevents companies from producing content from market research that drives demand.

These are two things that demand research solves for.

By narrowing the scope of surveys to just your ICP and only asking about the pain points your product solves, we ensure the insights that we extract are relevant to both your target audience and your company.

The end result?

A foundation for content that can be reformatted and repurposed across channels, lets you earn backlinks organically, and naturally ties back to your solution in a way that drives demand.