What is demand research?
Narrowed scope, magnified results
According to our most recent State of B2B Marketing Report, only 19% of B2B marketers are happy with engagement their content gets.
This makes sense.
Many B2B companies are stuck on a content hamster wheel – a vicious cycle where volume gets prioritized over quality.
Strategists scramble to repurpose content whose resonance can’t be confirmed, and a significant portion of one’s content budget is spent on backlinks.
Likewise, the majority of B2B research conducted is market research. This can be helpful at a high level to understand industry trends.
But the broadness of the survey audience and topics, combined with an absence of analysis, prevents companies from producing anything from market research that drives demand.
This is what demand research solves for.
By narrowing the scope of surveys to just your ICP and only asking about the pain points your product solves, we ensure the insights that we extract are both relevant to your target audience and your company.
The end result?
A foundation for a foolproof content and GTM strategy that speaks directly to your target audience and naturally leads back to your solution in a way that drives demand.
Demand research in action
6 months of content from one survey
How our insights from a single survey helped Adverity create cornerstone content that they repurposed into six months of omni-channel content.
2x revenue in 12 months with content
How we doubled revenue for NewsCred in one year from a content strategy built on our insights, including driving $750K in pipeline from one webinar.
Quantifying trust: What’s in a logo?
How we took a struggling review site to one of the most visited websites in the world and quantified the value of their brand assets.
From GTM to 8-figures ARR
How we built Welcome Software’s content strategy from scratch and fueled their rapid growth, resulting in a major acquisition in less than two years.
